Halloween has long been embraced in the United States of America but its magic is catching on fast across Europe and the UK. In recent surveys, around two‑thirds of British respondents say Halloween is worth celebrating and about 65 % plan to take part in 2024. Continental Europe’s affection for the holiday is growing too, thanks to Instagram worthy décor and a desire for cosy autumn traditions. That means there’s a huge opportunity for wholesalers, retailers and niche brands to stock up on spooky, spiritual goodies that customers will love.
So what’s trending for Halloween 2025? Here’s a look at 6 themes and products that will make your shelves stand out, plus a sprinkle of keyword inspiration to help shoppers discover you online.
1. Summerween: Halloween Comes Early
Forget waiting until October — the “Summerween” phenomenon is giving retailers a head start.Customers are blending late summer parties with Halloween décor, carving jack‑o’-melons from watermelons and decorating barbecues with bats and pumpkins. Set up small displays in August or September using bright oranges, greens and metallic highlights. Think playful cauldron mugs next to fresh fruit or lightweight banners featuring witches and ghosts.
2. Moody & Gothic: Dark Academia
European designers are leaning into the Dark Academia and Gothic aesthetic — a sophisticated blend of skulls, celestial motifs and antique textures. Trend spotters highlight realistic skull ornaments, mystical moths, palmistry diagrams and flickering taper candles. These touches appeal to adult Halloween lovers who want chic home décor they can leave up through winter. Eastern Trading Agencies’s skull incense holders, black crystal balls and pentagram plant pots pair perfectly with this mood.
3. Vintage Revival: Nostalgia Rules
A wave of nostalgia is sweeping Europe’s Halloween scene.A retro styles wave from the 1970s and 1990s are making a comeback with striped pumpkins, sketch style illustrations and old school spirit boards showing up in shops. To tap into this, display Oriental Skull Spirit Boards, Glow in the Dark Octagon Spirit Boards and Lucky Skull pendants alongside vintage inspired mugs and cushions.
4. Pinkoween & Pastel Goth
Who says Halloween has to be black and orange? A playful “Pinkoween” trend is taking hold, using pastel pinks, lilacs and light blues on everything from ghosts to skulls. Consumers have embraced pastel gothic aesthetics in fashion and home décor all year long. Offering pastel spell candles, soft coloured cushions and baby blue cauldron mugs for customers who want something cute rather than creepy.
5. Sustainable & DIY Experiences
Shoppers are conscious consumers and they have been for a while. Publitas reports that a significant share of shoppers prefer DIY and second‑hand options for Halloween décor. Eco friendly products such as reusable ceramic mugs, refillable incense burners and biodegradable candles will resonate. Create DIY kits that combine crystals, spell candles and small booklets for customers who want to craft their own rituals.
6. Home Décor & Pet Costumes
Home décor remains the heart of Halloween and Europeans are decorating their homes more than ever. Subtle touches like cauldron planters, mystical candle holders and skull cushions can stay out all autumn. Don’t forget our furry friends: pet costumes are growing in popularity. Matching bandanas or collars featuring pentagrams or tiny witch hats let pets join in the fun.
Must Have Products for European Witchy Shoppers
Eastern Trading Agencies is one of Europe’s leading wholesale suppliers of spiritual goods. We make it easy to source witchy products in bulk, so retailers and event planners can fill their shelves with the right mix for Halloween. Below you’ll find a curated selection of items that can anchor an engaging mid‑funnel display.
Here are some standout items from our wholesale collection to build displays this halloween:
Witchy Drinkware & Kitchenware
Spiritual & Divination Gifts
Gothic & Retro Décor
Wands, Brooms & Accessories
Candlelight & Vampyric Touches
Final Thoughts
European Halloween celebrations are evolving from simple trick‑or‑treating to sophisticated décor and spiritual rituals. By embracing trends like Summerween, Moody, Gothic, Vintage Revival and Pinkoween and by focusing on sustainable witchy products, you’ll delight customers. Stock up early, tell a good story with your displays and let your shoppers conjure up their own Halloween magic. At Eastern trading agencies we have wholesale halloween products available for every need. Feel free to browse on our platform, create an account and pick your spooky items!
FAQs
When should your stores start their Halloween promotions?
Early! Customers are browsing in August. Launch teaser displays at the end of summer and refresh them through September and October.
Do customers really buy Halloween décor?
Yes. In the UK, two‑thirds of consumers say Halloween is worth celebrating and across Europe interest in decorating homes and hosting parties is climbing. Focus on versatile décor that can transition from Halloween to general autumn themes.
What makes a great witchy gift?
Tarot decks, crystal sets, spell candles and cauldron mugs are all popular. Bundles that include a notebook or crystal pendant help customers create a complete ritual kit.
How can I make my displays sustainable?
Use reusable or biodegradable items like ceramic mugs, metal wands and refillable incense burners. Offer DIY kits with instructions so shoppers can reuse containers and materials.
